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I generally consider targeted ads to be relatively harmless, with one major recent exception:

I'm starting to shop for an engagement ring, but since I live with my GF I have to do online research in Incognito mode so ads don't ruin what I hope to be a surprise someday.

File this under "things peeps didn't have to worry about 10-15 years ago"



Careful, 'incognito' mode doesn't store cookies, but it's not a VPN, or otherwise masking your IP address or location.

(Obviously, it also doesn't stop tracking based on being logged into a Google account either for example, but I assume you thought of that!)




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