I am guessing the justification for the (admittedly editorialised) title lies in this extract:
The central paradox of limerence is that someone who is actively limerent feels like they are experiencing the most unique, rapturous experience in the world even though limerence seems to have fairly universal characteristics (at least in Western cultures, although it could be argued that traditional Asian cultures do understand limerence but don't use it as a basis for marriage)
Of course it's not as simple as that. Even in the West there are many different, and complex, reasons that people chose to get married, and I am sure the same is the case in Asian cultures. But as a culture-wide generalisation, I guess there is some truth in it.
The thing I find peculiar sometimes in the West is not so much the fact that so much emphasis is placed on the limerence phase, but that the companionate phase is so... almost scorned. I am pretty sure that biologically and culturally the point of the former is to get us to the latter.
The central paradox of limerence is that someone who is actively limerent feels like they are experiencing the most unique, rapturous experience in the world even though limerence seems to have fairly universal characteristics (at least in Western cultures, although it could be argued that traditional Asian cultures do understand limerence but don't use it as a basis for marriage)
Of course it's not as simple as that. Even in the West there are many different, and complex, reasons that people chose to get married, and I am sure the same is the case in Asian cultures. But as a culture-wide generalisation, I guess there is some truth in it.
The thing I find peculiar sometimes in the West is not so much the fact that so much emphasis is placed on the limerence phase, but that the companionate phase is so... almost scorned. I am pretty sure that biologically and culturally the point of the former is to get us to the latter.