From what I understand so far, it's just a portal that gives the news. What I don't get is why have a custom monitor, keyboard? I am not sure how is the network connected, is it a VPN. The cost of the product is ridiculous. I do not understand why are people paying for it. Is there a cheaper alternative that does not require specialised hardware? I know Bloomberg is a politician, has he managed to pass some ridiculous law that forces everyone to pay for his product?
P.S.: I do not understand Finance or the wall street world. But I am curious to know about the tech they use and why they are paying a huge amount for it.
Literally almost every piece of useful financial information is available via bloomberg. And I don't mean relatively basic info like "What's the current yield the Apple 3.85% of 2043?" or "What's the current CDS spread for Citibank?" that you can easily google for but also stuff like "Which oil tankers are in for repair right now, and what are their capacities?" and similar info on power plants, international agriculture, equities, interest rates, etc.
Experienced bloomberg users have their most-used keystrokes in their muscle memory. Less experienced users can hit F1 twice and immediately be connected to a live bloomberg rep who will research your question for you (although it may take 20 minutes for them to figure it out).
Bloomberg Chat is also extremely important, as others have mentioned.