from what I understand it's just a bunch of small apps. His business model isn't to sell a single app 1,000 times, but to sell 100 apps, 10 times each.
as far as long term, he mentioned that he is using the blog for cred building, so that when he moves to stage 2 with a "real" product, he'll be able to get more coverage/buzz, and worst case scenario he'll have his own blog audience to spam.
it's like Arrington and tablets, on it's own noone cared about it, once Arrington started pushing the idea, suddenly everyone thought it was the second coming of jesus.
as far as long term, he mentioned that he is using the blog for cred building, so that when he moves to stage 2 with a "real" product, he'll be able to get more coverage/buzz, and worst case scenario he'll have his own blog audience to spam.
it's like Arrington and tablets, on it's own noone cared about it, once Arrington started pushing the idea, suddenly everyone thought it was the second coming of jesus.