I'm curious what other people think about the ecosystem as a catalyst, in particular Apple Pay. It seems to be that squeezing between iPhone owners and everyday purchases would be very lucrative.
When Apple Pay came out I was astonished. It's a brilliant move to act as a middleman between a device that almost everyone possesses and currency. After all, what is more profitable than a financial institution?
It seems to be that squeezing between iPhone owners and everyday
purchases would be very lucrative
And something that Banks will very strongly oppose. How many places can you use Apple Pay right now? I love Android Pay, but the only store I can use it at is Walgreens -- no where else I go takes it. Banks still hold a huge amount of power at the point-of-sale market, and they will not give up their margins to Apple.
US here… my pharmacy, grocery, gasoline station, and computer hardware store all take it. It's not like I spend money anywhere else. (Also three of those four have negligently compromised my credit card numbers in the past, so I appreciate giving them as little data as possible.)
Only one restaurant I go to takes it, the one that has little terminals at each table. I'm not sure how the mechanics will play out for restaurant payment. Personally I don't like the table terminal, but maybe someone will come up with a bill carrier that can take payment.
Here in Canada, we have mobile debit/credit terminals that the waitstaff bring to the tables. They currently support swipe, chip & pin, and tap, so I assume that they'd support Apple Pay without too much trouble.
This is different in the rest of the world that has NFC card terminals rather than mag stripe, and it will change in the US as the new EMV readers roll out.
I was at a small bookstore in Palo Alto and they accepted Apple Pay without even knowing it themselves. It really depends on the retailer and if they upgraded their POS terminals.
That being said I use it at trader joes and sprouts, and when Starbucks finishes rolling out Apple Pay I'll use it there too.
It's just very convenient and fast. It makes chip and pin cards seem like five steps backwards.
Doesn't Apple Pay work anywhere standard NFC (PayWave etc) works? AFAIK retailers don't have to do anything special to work with Apple Pay aside from have a POS with NFC support.
If it becomes successful it has potential to dwarf the historical growth in smartphones. But the question is if other players in the field can prevent Apple from getting traction to enough extent.