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The bit of game theory they actively present is Seinfeld's "Don't Break the Chain" technique. Snapchat marks and elevates contacts you individually snap at at least once a day, moving those contacts into more-and-more personally named categories ("close friend", "best friends", etc).

That bit is right in your face and rewards you for increased use.



I had no idea that was the case, but that's some next level psychological shit to be pulling on a predominantly teenage customer base. Does no one see the proposal to do something like this and think to step back for a second and consider the effect its going to have on people's lives?


In general the only people doing that are in marketing, and they only do so in the frame of trying to monetize that relationship/power/leverage.

Political wonks talk about it a lot and have various daydreams of having that type of power.

It's not talked about much, and when it is you can counter it by labeling it as a "kids these days" type argument.




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